As this post was written, the highly anticipated movie, Avatar appeared on Twitter’s list of trending topics.Has social media made promoting a movie easier?
I guess so. History has confirmed it too. Think G.I Joe, Final Destination and Paranormal Activity, which proved their popularity on both Twitter and YouTube.
I have concluded that social media is a perfect match for movies. We love sharing videos and the latest stuff on social sites.
A new movie trailer, anyone?
Movie is social. Social is movie
What do you plan to do next weekend? Catch a movie with friends, perhaps? It is a social activity that many of us enjoy. It is also often a longer process than imagined; consisting of watching the trailer, talking about the movie, reading reviews, catching the real thing, and discussing about it after. Social sites like Twitter and Facebook are vehicles that facilitate this process. Movie is social and social is movie. We love sharing and discussing them.
Promoting A Movie
The industry sure knows how to leverage this opportunity. A cool trailer on YouTube could easily receive millions of views in a few days. Sometimes it doesn’t take much effort to gain exposure. A spoof video from a YouTube celebrity can aid greatly in promoting the movie. The latest that I know of were 2 Final Destination spoofs done by Shane Dawson and Amber Lee Ettinger. Both videos captured more than 6 million views combined.
It gets easier with social media
With Paranormal Activity achieving widespread social media success, it is apparent that more films would consider including social media into their promotion strategy. The message would be more convincing than a traditional ad if there was a buzz created by normal people. Unlike other products (e.g. healthcare), a movie is so much more sharable, making the task easier for movie marketers.
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via penn-olson.com
